Marc Moon (CV)
From web designers, publishers, advertising and PR account executives, digital marketers, service planners, to new business planners.
An explorer who constantly seeks change.
Moon Chang-yeon
📍 Seoul, South Korea
✉️ 2dayer@gmail.com
✉️ 2dayer@gmail.com
From initial service planning to development, operation, promotion, advertising, and marketing.
Based on practical experience spanning all areas of business, we produce the best results at any stage.
Business Strategy
At a major financial conglomerate (insurance company)
Over 7 years of experience in new business and service planning
Over 7 years of experience in new business and service planning
Open Innovation
Regarding the startup ecosystem
Understanding and Network
Understanding and Network
Startup
Marketing, Service, Advertising, Promotion
Over 10 years of experience at a startup
Over 10 years of experience at a startup
Planning
Launch of a mobile app used by 1 million users
From planning to operation of B2B2C services
From planning to operation of B2B2C services
Marketing
Korea's highest level
Digital Marketing Experience and Insights
Digital Marketing Experience and Insights
Trend Setter
On the internet and B-grade fan culture
Familiar trendsetter
Familiar trendsetter
Media & Contents
Former Naver Power Blogger
High understanding of media and content
High understanding of media and content
Sensuous
With my experience as a web designer
A discerning eye for design
A discerning eye for design
Development
Understanding and ability to produce publishing
(HTML/CSS)
(HTML/CSS)
🎯Recent Portfolio
👩💼Orange Touch
2023
I was in charge of " Orange Touch's Partnership Service, " an effective sales support and customer touch management service for insurance agents (GA) , and established an "advanced recommendation message strategy " based on the analysis of customer activity and usage data .
I was in charge of " Orange Touch's Partnership Service, " an effective sales support and customer touch management service for insurance agents (GA) , and established an "advanced recommendation message strategy " based on the analysis of customer activity and usage data .
📮Korea's first subscription insurance
2021
We were the first domestic insurance company to plan and launch seven types of subscription insurance, selling approximately 5,000 policies over three months. (As a designated innovative financial product, temporary online sales were permitted.)
We were the first domestic insurance company to plan and launch seven types of subscription insurance, selling approximately 5,000 policies over three months. (As a designated innovative financial product, temporary online sales were permitted.)
💫 Idol Insurance Ahead of Its Time
2020
Three years before Kakao Bank's "My Favorite Savings Account" was launched, we planned a " subscription-based idol insurance " targeting the MZ generation and held discussions with entertainment companies (HYBE, SM), but it could not be actually launched due to legal issues.
Three years before Kakao Bank's "My Favorite Savings Account" was launched, we planned a " subscription-based idol insurance " targeting the MZ generation and held discussions with entertainment companies (HYBE, SM), but it could not be actually launched due to legal issues.
📱 What to do this weekend? Mobile App
2015, 2019
I planned the leisure content service 'ZUMO', which was selected as the "Best App of the Year " on the Apple App Store in 2015 and a " Google Featured App ." Subsequently, in 2019, I served as the PM for the new app enhancement of ZUMO for 'LIFEPLUS', achieving 1 million users.
I planned the leisure content service 'ZUMO', which was selected as the "Best App of the Year " on the Apple App Store in 2015 and a " Google Featured App ." Subsequently, in 2019, I served as the PM for the new app enhancement of ZUMO for 'LIFEPLUS', achieving 1 million users.
🏅Award
2015 Apple App Store | 🏆 The Best App of 2015 (ZUMO)
2015 Google Featured App (ZUMO)
2014 Facebook Studio Campaign (4 cases)
•
SKT Reuniting with Social Seal (/w Korea Tuberculosis Association)
•
SKT T Membership Social Card (/w Facebook)
•
SKT Social Manager
•
AIA Life Meet the Real Bieber
Experience
NONA
Director | Concurrent position at S-Food Holdings AX Team
2025.02~Now
◽️Discovery of new businesses
◽️ Planning of Vision AI and UWB-based Livestock Tech Business and Services (w/ SKT)
◽️ Planning of Vision AI and UWB-based Livestock Tech Business and Services (w/ SKT)
November 2023~Now
◽️ AX Strategy Formulation, In-house Pioneer Program Operation
◽️ New business planning, market research, affiliate support and investment review, partnerships
◽️ Food Tech (Robotics) Research and Exploring Market Entry Opportunities
◽️ Livestock Tech Business and Service Planning
◽️ Pet Market Research and Investment Review
◽️Reviewing Cultured Meat Investment
◽️Review of Medifood Growth Strategies
◽️POS/ROS Investment Review
◽️ Affiliate Support
◽️ B2B food ingredient market research, investment review, and establishment of implementation strategies
◽️ New business planning, market research, affiliate support and investment review, partnerships
◽️ Food Tech (Robotics) Research and Exploring Market Entry Opportunities
◽️ Livestock Tech Business and Service Planning
◽️ Pet Market Research and Investment Review
◽️Reviewing Cultured Meat Investment
◽️Review of Medifood Growth Strategies
◽️POS/ROS Investment Review
◽️ Affiliate Support
◽️ B2B food ingredient market research, investment review, and establishment of implementation strategies
Hanwha Life Insurance 🔗
Captain/Team Leader | CoE (Core of Excellence) - Formerly Strategy Division
2017.01~2023.11
◽️ Planning a new insurance-linked customer service business
◽️ Future Sales Platform (Orange Touch) Planning and Partnership PM
◽️ Subscription Insurance Product and Service Planning PM
◽️ Establishment of Policy Loan Revitalization Task Force and Company-wide Strategy
◽️Customer Concierge Service Planning (MLCC)
◽️ Review of new businesses linked to healthcare (cancer, caregiving, health promotion) and seniors
◽️LIFEPLUS App Enhancement PM
◽️ Hanwha Life DREAPLUS Fintech Center, DREAMPLUS Gangnam Operation
◽️ Future Sales Platform (Orange Touch) Planning and Partnership PM
◽️ Subscription Insurance Product and Service Planning PM
◽️ Establishment of Policy Loan Revitalization Task Force and Company-wide Strategy
◽️Customer Concierge Service Planning (MLCC)
◽️ Review of new businesses linked to healthcare (cancer, caregiving, health promotion) and seniors
◽️LIFEPLUS App Enhancement PM
◽️ Hanwha Life DREAPLUS Fintech Center, DREAMPLUS Gangnam Operation
Hanwha Dream Plus Production
Director | Planning
June 2014 ~ December 2016
◽️ Hanwha Life ZUMO App Implementation PM
◽️Hivetree 2.0 Service Planning
◽️ Foreign Currency Exchange Service Planning
◽️Hivetree 2.0 Service Planning
◽️ Foreign Currency Exchange Service Planning
Adqua Interactive 🔗
Team Leader | Marketing Department (formerly Innovbuzz Media)
April 2011 ~ March 2014
◽️ Facebook operation and campaign planning for SK Telecom, Samsung Electronics, Samsung Group, POSCO, and Hana Financial Group
(PM managing 3 of the top 1-5 Facebook pages during the period (Samsung Group, Samsung Electronics, SK Telecom))
◽️ AIA Life, Renault Samsung Motors Social Media Operations and Campaign Planning
◽️ Planning a Facebook campaign for Canon Korea and BMW Korea
◽️Digital Advertising Agency
(PM managing 3 of the top 1-5 Facebook pages during the period (Samsung Group, Samsung Electronics, SK Telecom))
◽️ AIA Life, Renault Samsung Motors Social Media Operations and Campaign Planning
◽️ Planning a Facebook campaign for Canon Korea and BMW Korea
◽️Digital Advertising Agency
Prain Global 🔗
PL | New Media Team
2010.02~2011.03
◽️ Establishment and operation of Samsung Electronics' official blog 'Samsung Tomorrow'
◽️ Content planning and operation, writer and supporter management
◽️ Content planning and operation, writer and supporter management
Marcus Alliance 🔗
Team Leader | New Biz Team
2006.01~2010.02
◽️ Operation of the Seoul Metropolitan Government's official blog
◽️ Sony Korea Community Operation
◽️ Tetra Pak Korea Social Media Operations
◽️ Planning and operation of Amorepacific print media advertising analysis solutions
◽️ATL, BTL, Digital Advertising Agency
◽️ Sony Korea Community Operation
◽️ Tetra Pak Korea Social Media Operations
◽️ Planning and operation of Amorepacific print media advertising analysis solutions
◽️ATL, BTL, Digital Advertising Agency
Ivy Solution 🔗
Assistant Manager | Design Team
2003.01~2006.01
◽️ Ministry of Land, Infrastructure and Transport KISCON, CWS Implementation (Responsible for Planning/Design/Publishing/CI)
◽️NCsoft Guild Wars Voice Chat Solution UI Design (Planning and Design)
◽️ Shopping Mall ASP Service Implementation and Design/Publishing
◽️NCsoft Guild Wars Voice Chat Solution UI Design (Planning and Design)
◽️ Shopping Mall ASP Service Implementation and Design/Publishing
Netro21
Design team
August 2001 ~ December 2002
◽️ Overseas Koreans Foundation Sub-designer
◽️ Korean Air, Korean Air Service Academy Sub Designer
◽️LG Cyon Event Design
◽️ Korean Air, Korean Air Service Academy Sub Designer
◽️LG Cyon Event Design
✌️Key Achievements
Samsung Group Facebook operation
Achieved No. 1 in the domestic market during the relevant period
Achieved No. 1 in the domestic market during the relevant period
SK Telecom Facebook operation
Achieved 2nd place domestically during the period
Achieved 2nd place domestically during the period
Samsung Electronics Facebook operation
Achieved 4th place domestically during the period
Achieved 4th place domestically during the period
Samsung Electronics operates the official blog
Korea Communication Awards
Korea Communication Awards
Hana Financial Group Facebook Operation
Achieved No. 1 ranking among domestic financial sector pages
Achieved No. 1 ranking among domestic financial sector pages
Operation of the Seoul Metropolitan Government's official blog
Government/Local Government Blogs during the relevant period
Achieved #1 in Visitors
Government/Local Government Blogs during the relevant period
Achieved #1 in Visitors
Construction Industry Knowledge Information Portal (KISCON)
CI and Website Design
CI and Website Design
Other Activities
Education
2026 Graduate of Business Administration via Credit Bank System
March 1998 – April 2000 (Daegu) Dropped out of Yeungnam University, Electrical and Electronic Engineering
March 1996 – February 1998: Graduated from Deokwon High School (Daegu)
🛠Skills & Tools
Microsoft Office Photoshop Editplus Figma Illustrator(beginner) Premiere(beginner)